Music genres sometimes blend together and blending is a trend at the younger end of the demographic spectrum these days. People have their favorites but they listen to a lot of different sounds. Mid boomers might remember that trend from the late 60s and early 70s. Some will reject the current version, however.
But I don't. I like all kinds of music and I love to see combinations of influences play out. Several current country music hit songs by very popular artists have a pop-rap undercurrent. This is one. Enjoy.