I Want My ...
Tomorrow is the 30th birthday of MTV, the cable television channel and concept that changed the entire music industry. MTV were the initials for Music Television and the original channel played music videos 24 hours a day, hosted by VJs, some of whom had been radio DJs. The first video aired on August 1, 1981 was “Video Killed the Radio Star” and there were predictions that videos on TV would kill off radio. Clearly that didn’t happen; the two work well side by side. It is interesting to note that Bob Pittman, the original MTV programming format creator, came from radio and now, 30 years later, is back in radio. He is an executive with Clear Channel Radio and is the person behind the re-launch of that company’s web and wireless product i Heart Radio and the upcoming i Heart Radio Music Festival that you might have heard about on several of your local radio stations. Videos are a routine part of music performance and marketing now. MTV and VH1 play very few videos now but they are a...